The label was launched in 2008 and has since quickly amassed a following amongst fashion conscious men and women. Our signature can best be described as having an architectural sentiment that has a feminine twist, with concepts derived from avant-garde ideals and classic silhouettes.

The label promotes a lifestyle vision that centres on a combination of artistry, uniqueness, and the bizarre. The allure of art is evident in each garment as she captures her fascination with life and transforms it into seasonally inspired collections.

The label is constantly developing, creating and refining new concepts. As a label, we are focused on sharing our recent developments with our customers.